Our Story
Hello! I am Youstina Botros, a third-generation jeweler, and my journey in the world of jewelry began long before I even realized it.
Growing up in a family deeply rooted in the jewelry industry, my passion for creating and designing jewelry was nurtured from a young age. It felt like a natural progression to follow in the footsteps of those who had come before me.
One year following graduation, I launched my own jewelry brand “Nubi” with its iconic first collection “The Signature Collection” inspired by the timeless beauty of the pyramids. I began showcasing my jewelry designs in my father's shop in Cairo, Egypt. To my amazement, these creations found new homes within minutes, often even before I had a chance to post them on Instagram.
Life led me to the United States and it was here that I made the bold decision to relaunch Nubi. I am excited to be bringing in craftsmanship to a new audience with a blend of tradition and a touch of modern flair.
Thank you for being a part of my journey. Your support and appreciation are what drive me to continue creating!
Youstina Botros